After graduating from the University of Tennessee, Finebaum found his way to Birmingham in 1980 and became an award-winning columnist and investigative reporter for the Birmingham Post-Herald and later the Mobile Press-Register. In 2001, he launched the Paul Finebaum Radio Network and quickly became the leading voice on college football in the South. Paul joined WJOX FM in 2007 and joined ESPN in 2013. His show is the longest running on WJOX FM.